Faizan (University of South Florida Sarasota-Manatee, USA) Ali & Cihan (University of South Florida Sarasota-Manatee, USA) Cobanoglu: Applying Partial Least Squares in Tourism and Hospitality Research
Partial-least-squares path modeling (PLS-PM), a composite-based form of structural equation modeling (SEM), offers great practical advantages to researchers and practitioners. It has been gaining inc …