When Paul Polman became the CEO of the multinational Unilever in 2009, he set out on a quest to convince his colleagues, his board, and the outside world that companies do not have the right to exist if their only purpose is making money. More importantly, he set out to prove that a company could in fact be both profitable and sustainable. The Great Battle or The Lonely Quest of Unilever’s CEO Paul Polman investigates how Polman navigated between making money and doing the right thing. Smit convincingly argues that Polman was too far ahead of his time, but that his ideas about responsible capitalism are the very thing we need to turn the tide.
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语言 英语 ● 格式 PDF ● ISBN 9781839988943 ● 翻译者 Jenny Watson ● 出版者 Anthem Press ● 发布时间 2023 ● 下载 3 时 ● 货币 EUR ● ID 9067966 ● 复制保护 Adobe DRM
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