Survive. That’s what the owners of startups and small businesses must do-or perhaps starve. Singlehandedly (often) and courageously (always), they embrace immense personal and financial risk to start new ventures. As they attempt to transform a dream into a reality, the stakes are extremely high for them and their employees.
After publishing his first survival book (Surviving Babies and Toddlers), author Joel Houston presents an in-the-trenches, practical, and humorous memoir designed to help business startup owners like him. Avoiding the standard books on business theory, he focuses on the core business survival tactics that he learned as a successful owner of a startup warehouse.
In this witty, gritty book, readers will learn about:
· Embracing risk with wisdom
· Cultivating authentic customer relations
· Developing a positive business culture
· Supporting all-important operations
· Simple approaches to marketing
· Sustaining a healthy work-life balance
· And . . . the ‘cogs’ in the global supply chain that enable the world to survive (literally)
Surviving a Startup is primarily written to the millions of overlooked small business owners who run unglamorous but essential companies. Joel has a heart for the people who operate trucking and construction firms, restaurants, bookstores, warehouses (like Joel’s), small markets, and for many other hardworking entrepreneurs who keep the global economy running.
表中的内容
Foreword
Prologue: A Cautionary Tale
1. Taking the Leap
2. Leadership
3. Customer Relations
4. Your Products and Services Define You
5. Communication
6. Employees and Company Culture
7. Competitor Relationships
8. Vendor Relationships
9. Operations
10. Security
11. Accounts Receivable
12. Accounts Payable
13. Government Relations
14. Marketing
15. IT
16. Work-Life Balance
17. Better to Be Lucky
18. Closure
关于作者
Joel Houston and his wife, Katie, put everything on the line, took a leap, and started their own venture: Joel’s Warehouse. That company succeeded for four years, at which time they sold it. In 2020, Joel published his first book, Surviving Babies and Toddlers (Endeavor Literary Press). He has a bachelor’s degree in economics and an MBA from Pacific Lutheran University. Today, Joel, Katie, and their three children live in South Carolina.
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