Taking the fear out of writing your business project, this book helps you understand and carry out each step of the research process. With detailed, friendly and engaging support it takes you from the very beginning to the very end.
Key features:
- Chapters are structured around FAQs such as ‘How to choose a research question?’, ‘How do I go about a literature review?’ guiding you towards a full understanding of the research process
- Workbook tasks help you shape your thoughts on each topic, enabling you to decide your own research question and how you will research it
- The importance of various ideas is clearly signposted, helping you prioritise your time according to your needs and goals.
Templates and checklists from the book are also available for download at the Doing Your Business Research Project companion website at study.sagepub.com/beech
This interactive guide is ideal for all Business and Management students about to complete a research project or dissertation.
表中的内容
Section 1 What is Research
Chapter 1 Introduction
Section 2 Beginning your research
Chapter 2 The basic idea
Chapter 3 Managing the Research Project
Chapter 4 Choosing the research topic
Chapter 5 Defining your research perspectives
Section 3 Producing Your Project
Chapter 6 Doing your literature review
Chapter 7 Methodology into Practice
Chapter 8 Methods
Section 4 Analysing your results and writing up
Chapter 9 Analysis and Synthesis
Chapter 10 Writing Up
Section 5 Conclusion
Chapter 11 Some Final Thoughts
Bibliography
关于作者
John Beech MA MBA Ph D FRSA is an academic researcher and lecturer specialising in Sport Management Event Management and Tourism Management, at the University of Coventry.
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