Essentials of Strategic Management, 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
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语言 英语 ● 格式 EPUB ● ISBN 9781266371394 ● 出版者 McGraw-Hill Education ● 发布时间 2023 ● 下载 3 时 ● 货币 EUR ● ID 8808041 ● 复制保护 Adobe DRM
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