Want to run your own small business? Become self-employed? Freelance full-time, or work as an i Pro (independent professional)? You’re not alone. The rise in self-employment, including freelancing, is altering the economies of countries like Canada, the UK, EU member countries, and the US. Soon, you—along with the majority of the global workforce—will need at least some understanding of how to run a business. Because your livelihood will depend on it.
Award-winning former journalist Boni Wagner-Stafford and serial entrepreneur John Wagner-Stafford, co-founders of Ingenium Books, help you explore what it takes to work for yourself rather than someone else, including how to find your business idea and who might benefit. You’ll also learn:
• How your why and your purpose set you apart from competitors
• Which legal matters to address head on and how to choose the right business structure
• What to do about intellectual property, systems, hiring, and meetings
• Tips for cash flow management, productivity, and how and when to ditch bad customers
• Everything that goes into creating great brand content that connects
• How to tell it’s the right time to grow your business and when to sell, and
• What to watch for when you’re working too long and too hard and you need to take a break.
Boni and John’s business and life experience have taught them that you can do what you want and that anything is possible; that convention and conformity are not always a good thing. They aim to help you embrace your own independent nature, get things done faster, better, open new markets, take responsibility, rise from failures, make a significant contribution to the global economy… and Rock Your Business.
表中的内容
CONTENTS
Introduction
Step I: The Groundwork
The Geology of Business
Diamond or Coal
Panning for Gold
Why You Dig
Pick Your Mountain
Yellow Brick Road
Online Cornerstones
Terra Firma
Rock Solid
Nose to the Grindstone
Step II: Mine Your Quarry
Beware Fools’ Gold
Culture Rocks
Pinnacle Client Service
Rock, Paper, Scissors
Master or Miner
Amethyst or Emerald
Meeting Gems
Step III: To the Moon
How’s Your Rock Garden
Peak Productivity
Ditch the Boulders
Promote the Jewels
Polish Your Granite
Trade Show Rock Star
Launch Your Landslide
Earthquake Blues
Break Free
Conclusion
About the Authors
Acknowledgments
关于作者
Boni is co-founder of Ingenium Books and an author, writer, ghostwriter, and editor. She’s ghostwritten and/or edited for clients in the finance, business, and health and wellness industries.
As a Canadian award-winning television reporter, news anchor, producer, and talk show host, working under the names Boni Fox and Boni Fox Gray, Boni covered politics, government, health, tragedy, First Nations, crime and organized crime, fires, floods, and extreme weather. She won several Canadian Association of Broadcaster (CAB) awards and a Jack Webster Award for best documentary.
Boni also held senior management roles in the Ontario government where she was responsible for issues management, media relations and strategic communications planning. There she worked on, or was responsible for, sub-national budget documents, policy white papers, and other public-facing reports.
Boni has been at the controls of a helicopter, canoeing in the wild backcountry of Northern Ontario, skydiving on camera as part of a television show, and skiing in the Rocky Mountains. Boni has moved more than 50 times, lived in 15 different cities/towns in Canada and Mexico and now resides full-time on her sailboat, Ingenium, where she can move on a whim.
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