Julien Brühl 
Strategies for Brandy Melville to Address the Brand Value Issues of Exclusiveness, Gender and Race Discrimination [PDF ebook] 

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Seminar paper from the year 2021 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 7, 6, University of Amsterdam, language: English, abstract: The paper deals with the well-known clothing company Brandy Melville (BM) and its future. On the one hand, the label is relatively trendy in younger age groups, and the concept of “one-size-fits-all” is unique compared to competitors in the segment. On the other hand, several news reports and equ...

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语言 英语 ● 格式 PDF ● ISBN 9783346597892 ● 文件大小 0.5 MB ● 出版者 GRIN Verlag ● 市 München ● 国家 DE ● 发布时间 2022 ● 版 1 ● 下载 24 个月 ● 货币 EUR ● ID 8319188 ● 复制保护

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