Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place.Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.
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语言 英语 ● 格式 EPUB ● ISBN 9781802628777 ● 编辑 K. Sudhir & Olivier Toubia ● 出版者 Emerald Publishing Limited ● 发布时间 2023 ● 下载 3 时 ● 货币 EUR ● ID 8869116 ● 复制保护 Adobe DRM
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