Most strategies are too long and boring. Far too many contain language that most of us can’t understand. Bestselling business author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this 5th anniversary edition. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication. His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.
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格式 EPUB ● 网页 128 ● ISBN 9781911687238 ● 出版者 Distributed by eBookpartnership ● 发布时间 2022 ● 下载 3 时 ● 货币 EUR ● ID 9268763 ● 复制保护 Adobe DRM
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