In today’s world of smart phones, smart grids, and smart cars, companies are collecting, storing, and sharing more information about consumers than ever before. Although companies use this information to innovate and deliver better products and services to consumers, they should not do so at the expense of consumer privacy. This book provides an overview for how companies can act now to implement best practices to protect consumers’ private information. These best practices would include making privacy the "default setting" for commercial data practices and give consumers greater control over the collection and use of their personal data through simplified choices and increased transparency. Implementing these best practices will enhance trust and stimulate commerce.
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