This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, practitioners, industry professionals, researchers, and academics working in the field of commerce and marketing, big data analytics, and organizational decision-making. Highlights of the book include: The role of Explainable AI in improving customer experiences in e-commerce Sentiment analysis of social media Data analytics in business intelligence Federated learning for business intelligence AI-based planning of business management An AI-based business model innovation in new technologies An analysis of social media marketing and online impulse buying behaviour AI-Based Data Analytics: Applications for Business Management has two primary focuses. The first is on analytics for decision-making and covers big data analytics for market intelligence, data analytics and consumer behavior, and the role of big data analytics in organizational decision-making. The book’s second focus is on digital marketing and includes the prediction of marketing by consumer analytics, web analytics for digital marketing, smart retailing, and leveraging web analytics for optimizing digital marketing strategies.
Mansaf Alam & Kiran Chaudhary
AI-Based Data Analytics [PDF ebook]
Applications for Business Management
AI-Based Data Analytics [PDF ebook]
Applications for Business Management
购买此电子书可免费获赠一本!
语言 英语 ● 格式 PDF ● 网页 260 ● ISBN 9781003812654 ● 编辑 Mansaf Alam & Kiran Chaudhary ● 出版者 CRC Press ● 发布时间 2023 ● 下载 3 时 ● 货币 EUR ● ID 9275866 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器