A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
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语言 英语 ● 格式 EPUB ● 网页 352 ● ISBN 9781136403538 ● 出版者 Taylor and Francis ● 发布时间 2007 ● 下载 6 时 ● 货币 EUR ● ID 2485777 ● 复制保护 Adobe DRM
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