Making Media uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including rich case studies of the main media industries and professions: television, journalism, social media entertainment, advertising and public relations, digital games, and music. This carefully edited volume features 35 authoritative essays by 53 researchers from 14 countries across 6 continents, all of whom are at the cutting edge of media production studies. The book is particularly designed for use in coursework on media production, media work, media management, and media industries.Specific topics highlighted:the history of media industries and production studies; production studies as a field and a research method; changing business models, economics, and management; global concentration and convergence of media industries and professions; the rise and role of startups and entrepreneurship; freelancing in the digital age; the role of creativity and innovation; the emotional quality of media work; diversity and inequality in the media industries.
€77.52
购买此电子书可免费获赠一本！
格式 PDF ● 网页 480 ● ISBN 9789048540150 ● 编辑 Mark Deuze & Mirjam Prenger ● 出版者 Amsterdam University Press ● 发布时间 2019 ● 下载 3 时 ● 货币 EUR ● ID 6903893 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
125,509 此类电子书
