Mark Peterson 
Sustainable Marketing [EPUB ebook] 
A Holistic Approach

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Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society.

With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustai...

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表中的内容

Part I: Macromarketing for Sustainable Marketing
Chapter 1: 21st Century Micro and Macro Issues
Chapter 2: Marketing and Society
Chapter 3: Stakeholders in Marketing
Chapter 4...

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关于作者

Dr Mark Peterson is Professor of Marketing and Sustainable Business Practices at the University of Wyoming College of Business. He teaches sustainable business practices to und...

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语言 英语 ● 格式 EPUB ● 网页 440 ● ISBN 9781529769173 ● 文件大小 12.1 MB ● 出版者 SAGE Publications ● 市 London ● 国家 GB ● 发布时间 2021 ● 版 1 ● 下载 24 个月 ● 货币 EUR ● ID 7816476 ● 复制保护 Adobe DRM
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