In media companies and in corporate communications, digital channels are being added to traditional channels. The content is often produced in newsrooms. There is a growing awareness that communication measures are radically oriented towards the needs of the user. In these change processes, special emphasis must be placed on involving the employees. Because only then will the change process be economically successful. This
essential shows why media companies and communication departments need a live change culture and how they can approach change systematically.
表中的内容
Basics of change management in media companies and in corporate communication.- Industry-specific change processes such as the introduction of newsrooms, social media channels or corporate publishing.- Guidelines for change communication.
关于作者
Markus Kaiser is professor for media innovations and change processes in the communications industry at the Technical University of Nuremberg, journalist and management consultant.
Nicole Schwertner is the project manager of “More Quality in Teaching” at the Technical University of Nuremberg and a consultant at Change Consulting Kaiser // Schwertner.
来自同一作者的更多电子书 / 编辑
1,840 此类电子书
