‘Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time – this is the right book for taking advantage of it all.’ – Jon Snow, Channel 4 News
The essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to master the enduring rules of good practice and the new techniques of social media. The book gives a thorough guide to principles and practice, including:- How to find, write and break stories with social media
- An online journalism toolkit to get you started
- Using crowdsourcing to find and follow stories
- Getting on top of user-generated content
- The ins and outs of copyright and ethics
- Building your brand and making money
- The new economy of journalism and how to get ahead.
More than a simple ′how-to′ guide, this book takes you to the next level with its integration of theory and practice. It is a one-stop guide for students and practitioners of journalism.
表中的内容
Introduction: Networked Journalism
PART ONE: THE NETWORKED JOURNALISTS′ TOOLKIT
Finding the Story
Producing Content in a Social Landscape
Data Journalism and Crowdsourcing
Distributing the Story
PART TWO: THE NETWORKED ECOLOGY
Citizen Journalism and the Public Sphere
Collaborative Journalism and User-Generated Content
PART THREE: THE NEW RULES OF ENGAGEMENT
Ethics and the Code of Conduct
Truth and Verification
Journalism and the Law
PART FOUR: THE NEW ECONOMICS OF JOURNALISM
Freelancing and Building Your Brand
Becoming a Media Entrepreneur
The Business of Networked Journalism
Conclusion: News in a New Media Ecology
关于作者
Clare Cook is Senior Lecturer in Print and Online Journalism at the University of Central Lancashire.
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