Michael Dunn 
Marketing Accountability Imperative [PDF ebook] 
Driving Superior Returns on Marketing Investments

支持

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative–highlighting the critical need for more effective stewardship of marketing spending.

€39.71
支付方式
购买此电子书可免费获赠一本!
语言 英语 ● 格式 PDF ● ISBN 9780470443798 ● 出版者 Wiley ● 发布时间 2009 ● 下载 6 时 ● 货币 EUR ● ID 2317549 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器

来自同一作者的更多电子书 / 编辑

252,480 此类电子书