Michael Hoechsmann & Stuart R. Poyntz 
Media Literacies [EPUB ebook] 
A Critical Introduction

Media Literacies: A Critical Introduction traces the history
of media literacy and grapples with the fresh challenges posed by
the convergent media of the 21st century. The book provides a
much-needed guide to what it means to be literate in today’s
media-saturated environment.



* Updates traditional models of media literacy by examining how
digital media is utilized in today’s convergent culture

* Explores the history and emergence of media education, the
digitally mediated lives of today’s youth, digital literacy,
and critical citizenship

* Complete with sidebar commentary written by leading media
researchers and educators spotlighting new research in the field
and an annotated bibliography of key texts and resources

表中的内容

Preface ix

1 What is Media Literacy? 1

Media Literacy 2.000 4

Natives and Aliens 7

Media Education has a History to Draw On 9

Media Education in the Twenty-First Century 12

2 Children’s Media Lives 17

Researching Young People in Mediated Environments 19

Getting Older Faster, Staying Younger Longer 20

Life Inside a Media Wonderland 23

Inequities and Parents’ Worries about Media Use 25

Media Concentration and the Big Four 28

Creating Cradle-to-Grave Consumers 30

Conclusion 33

3 Media as Public Pedagogy 35

Media as Threat 37

Media as a Form of Public Pedagogy 39

New Learning Horizons 41

Debating Dangerous Screens 43

The Merits of Television for Education 46

Children’s Learning Television 48

SIDEBAR: An Inconvenient Truth as public pedagogy 50

Public Service Announcements, Entertainment Education, and
Culture Jamming 53

Bricolage 58

SIDEBAR: Pre-teen girls and popular music 60

4 Media Literacy 101 63

A Demand for New Heuristics 65

Cultural Life 67

Production 68

SIDEBAR: Moral makeovers: Reality television and the good
citizen 69

Text 76

Audience 84

SIDEBAR: Children’s media encounters in contemporary India:
Leisure and learning 88

Cultural Life 92

SIDEBAR: The Simpsons: Not such a dumb show after all! 95

5 Media Production and Youth Agency 100

What Creative Work Adds to Media Education: Production as Praxis
101

SIDEBAR: Youth cultural production and creative economies
102

SIDEBAR: Assessing learning from practical media production at
an introductory level: The role of writing 106

What does Production Mean? 110

How is Production a Form of Agency? 112

SIDEBAR: Youth as knowledge producers in community-based video
in the age of AIDS 119

SIDEBAR: Youth Radio 126

6 Literacies: New and Digital 137

What does it Mean to be ‘Literate’ Today? 137

Expanded Literacies 139

New Literacies and New Ways of Thinking and Doing 141

Digital Literacies and ‘Top-Down’ Approaches 144

The Role of Learning Environments in Relation to Digital
Literacies 146

7 Media Literacy 2.0: Contemporary Media Practices and
Expanded Literacies 151

Media Literacy 2.0: The Seven Cs of Contemporary Youth Media
Practices 153

SIDEBAR: Learning in Second Life 156

SIDEBAR: Immersive advertising and children’s game spaces
164

SIDEBAR: Rethinking media literacy through video game play
175

SIDEBAR: Understanding remix and digital mashup 180

SIDEBAR: YAHAnet: Youth, the Arts, HIV and AIDS network 184

Conclusion 190

8 Critical Citizenship and Media Literacy Futures 191

Thinking, Judging, and Critical Citizenship 195

Last Words 200

References 203

Index 217

关于作者

Michael Hoechsmann is Associate Professor and Chair of
Education Programs at Lakehead University, Orillia. He is co-author
of Reading Youth Writing: ‘New’ Literacies, Cultural
Studies and Education (2008), and the former Director of
Education of Young People’s Press, a youth-oriented non-profit news
service.



Stuart Poyntz is Assistant Professor in the School of
Communication at Simon Fraser University, and the former Director
of Education at Pacific Cinémathèque, Western Canada’s
leading film institute. He has published articles in the Review
of Education, Pedagogy and Cultural Studies,
Sociology Compass, the Journal of Curriculum
Theorizing, the Canadian Journal of Education, Taboo:
The Journal of Culture and Education, and various edited
collections.