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Michael Morley
How to Manage Your Global Reputation [PDF ebook]
A Guide to the Dynamics of International Public Relations

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的封面 Michael Morley: How to Manage Your Global Reputation (PDF)

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world’s prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

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语言英语 ● 格式 PDF ● ISBN 9781349140701 ● 出版者 Palgrave Macmillan UK ● 发布时间 1998 ● 下载 3 时 ● 货币 EUR ● ID 4973690 ● 复制保护 Adobe DRM

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