"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field’s leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
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语言 英语 ● 格式 PDF ● ISBN 9780857247261 ● 编辑 Naresh K. Malhotra ● 出版者 Emerald Group Publishing Limited ● 发布时间 2008 ● 下载 3 时 ● 货币 EUR ● ID 6558384 ● 复制保护 Adobe DRM
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