Nicolas Cole & Christopher Lochhead 
Dying-From-Home [EPUB ebook] 
Designing A New Category Of Death

支持

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:

categorypirates.substack.com

The COVID-19 pandemic has opened the door for radical innovation-specifically in the work-from-home category. But the opportunities ‘at home’ go far beyond just work.

• Home is a schoolhouse.

• Home is a gym.

• Home is a restaurant.

• Home is a television or podcast studio.

• Home is a therapy room.

• And so on.

Through a category lens, anything-from-home has the opportunity to be transformed over the next decade. And many entrepreneurs and companies are already leveraging this tailwind in legendary ways.

But there is one category that has been completely ignored.

And it’s one of the categories entrepreneurs and small business owners need to redesign the most.

In this ‘mini-book’ you will learn:


  • The reason dying-from-home is such a radical and under-discussed category design.

  • What ‘completing’ is, why it’s a transformative event, and how it’s the ultimate expression of love.

  • Why outsourcing end-of-life experiences to the healthcare system is not a great category design for dying.

  • The astronomical spending differences between the birth category and the death category.

  • How the American church can use category design to ‘redesign death’ and become relevant once again.


Short, sweet, and full of incredibly valuable insights, this ‘mini-book’ will provoke hard questions around death and explain how the industry can be redesigned around love.

€8.49
支付方式
购买此电子书可免费获赠一本!
语言 英语 ● 格式 EPUB ● 网页 37 ● ISBN 9781956934250 ● 文件大小 5.5 MB ● 出版者 Nicolas Mather ● 发布时间 2022 ● 版 1 ● 下载 24 个月 ● 货币 EUR ● ID 8292901 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器

来自同一作者的更多电子书 / 编辑

255,503 此类电子书