Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies – such as head-deck strategies – to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls.
表中的内容
Part 1. Internationalization of SMB, choice of localization and bridgehead strategies : A review on Literature
Chapter 1. Internationalization strategies of SMB
Chapter 2. Localization strategies of SMB
Part 2. Research methodology and empirical study presentation
Chapter 3. Epistemology and research methodology
Chapter 4. Internationalization of the five SMB
Part 3. Deployment of bridgehead strategies : motivations, actions, difficulties
Chapter 5. the motivations for bridgehead strategies implementations
Chapter 6. Implementation of bridgehead strategies
关于作者
Noémie DOMINGUEZ, MAGELLAN Research Centre, Lyon, France.
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