Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
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表中的内容
Innovation: Key to Success in the Pharmaceutical Industry.- The Industry Challenge: Do You Really Want to Be in This Business?.- The Science and Technology Challenge: How to Find New Drugs.- The Pipeline Management Challenge: How to Organize Innovation.- The Internationalization Challenge: Where to Get Access to Innovation.- Management Answers to Pharmaceutical R&D Challenges.- Future Directions and Trends.购买此电子书可免费获赠一本！
语言 英语 ● 格式 PDF ● 网页 186 ● ISBN 9783540776369 ● 文件大小 2.3 MB ● 出版者 Springer Berlin ● 市 Heidelberg ● 国家 DE ● 发布时间 2008 ● 版 2 ● 下载 24 个月 ● 货币 EUR ● ID 2164024 ● 复制保护 社会DRM
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