Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.
First published in 1967.
€56.55
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格式 PDF ● 网页 232 ● ISBN 9781136670145 ● 出版者 Taylor and Francis ● 发布时间 2013 ● 下载 6 时 ● 货币 EUR ● ID 2679436 ● 复制保护 Adobe DRM
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