This is an inspiring, and practical book about seeing more of the future markets than the competitors. It is the first comprehensive model for analyzing and managing the future systematically and effectively. The five futures glasses and the ‘Eltville Model’ are simple, but thorough tools to improve thinking and communicating about the future.
表中的内容
About This Book Why We Need Futures Glasses Many Futures and Five Futures Glasses Your Green Futures Glasses – Which Future Opportunities Do You Have? Your Yellow Futures Glasses – Which Future Do You Want To Form? Your Rd Futures Glasses – How Could the Future Surprise You? Your Violet Futures Glasses – Which Future Are You Planning? See More of the Future Appendix
关于作者
DR. PERO MI?i? is a leading expert on future management and future markets and CEO of Future Management Group AG, Eltville, Germany. Dr Mi?i? studied Business and Future Studies in Germany, Great Britain and in the USA. He received his Ph D from the Leeds Business School with a work on futures methodology. He is the author of five other books and numerous articles on future management and is a frequent speaker at events events worldwide. Since 1991, Dr. Micic has been a consultant for many of the world’s leading enterprises on issues of corporate foresight, future markets and practical implementation into strategic management. Dr. Micic is a founding member of the Association of professional Futurists, president of the advisory board of the European Futurists Conference in Lucerne and president of the Conference on Trend- and Future Management. His website is www.Future Management Group.com (alternatively www.Micic.com)
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