Paul Walters & Razaq Raj 
Events Management [EPUB ebook] 
Principles and Practice

Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.

Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.   

 

International case studies covering all manner of events are used throughout and include:

 

·         The impact of the London 2012 and Rio 2016 Olympic Games

·         Van Gogh Augmented Reality in Nuenen

·         Sands EXPO and Convention Center, Las Vegas

·         Glastonbury Music Festival

·         Lame Horse Night Club, Russia

·         The Leeds Caribbean Festival

Suitable for Events Management students at Undergraduate and Postgraduate level.

表中的内容

PART ONE: EVENTS CONCEPTS AND MANAGEMENT

Chapter 1: Introduction to Events Management

Chapter 2: Events Destinations and Management

Chapter 3: Event Entrepreneurship

Chapter 4: Human Resource Management

PART TWO: EVENTS FINANCE AND LAW

Chapter 5: Financial Management in the Events Industry

Chapter 6: Costing, Pricing and Capital in Events Industry

Chapter 7: Project Management and Financing

Chapter 8: Legal, Security, Safety and Risk Management

PART THREE: EVENTS MARKETING AND MEDIA

Chapter 9: Event Sponsorship

Chapter 10: Marketing Process, Communications and Public Relations

Chapter 11: Brand Co-creation and Social Media

Chapter 12: New Multimedia Technology for Events Organizers

PART FOUR: EVENTS PREPARATION AND OPERATION

Chapter 13: Events Assessing, Planning and Monitoring

Chapter 14: Event Logistics

Chapter 15: Event Production, Design and Lighting

Chapter 16: Crowd Control and Crowd Dynamic

PART FIVE: EVENTS TRENDS AND ISSUES

Chapter 17: Expos, Conferences and Conventions

Chapter 18: Sustainable Festivals and Events

Chapter 19: Long-Term Legacy and Impacts

Chapter 20: The Future of the Events Industry

关于作者

Dr Tahir Rashid is Associate Dean International,   Salford Business School at University of Salford and an internationally renowned academic with over 20 years higher education experience of teaching and research in UK, Austria, Germany, Greece and Middle East. He is Associate Dean International in Salford Business School at University of Salford and the Secretary General of CIRCLE International (The Centre for International Research in Consumer Location and their Environment). He has published in esteemed peer reviewed international journals, contributed book chapters, presented at academic conferences.