Per Darmer & Jon Sundbo 
Creating Experiences in the Experience Economy [PDF ebook] 

支持

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated.Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.

€32.21
支付方式
购买此电子书可免费获赠一本!
语言 英语 ● 格式 PDF ● ISBN 9781848444003 ● 编辑 Per Darmer & Jon Sundbo ● 出版者 Edward Elgar Publishing Ltd ● 发布时间 2008 ● 下载 3 时 ● 货币 EUR ● ID 8080210 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器

来自同一作者的更多电子书 / 编辑

260,259 此类电子书