Peter Weill & Marianne Broadbent 
Leveraging the New Infrastructure [EPUB ebook] 
How Market Leaders Capitalize on Information Technology

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Imagine thinking about your company’s information technology in the same way that you think about its investment portfolio: as a bundle of assets that—when managed right—will generate revenues and savings. Here’s just such a framework for leveraging IT (technology, networks, data, and software)—one that enables business managers to make the important decisions about the potentially confounding mix of high-technology that influences near- and long-term planning, affects the ability to support customers, and dictates the flow of daily operations. Drawing upon their rigorous research with more than 100 top multinationals, the authors present a rich and varied range of examples of IT investment strategies that have reaped rewards for firms such as Citibank, Honda, Johnson & Johnson, Ralston Purina, the Development Bank of Singapore, and Telstra. This hands-on resource, compete with benchmarks and case studies, creates the common ground where both management and IT can meet, communicate their goals, and agree on the best plan for getting there.

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关于作者

Peter Weill is chairman of the Center for Information Systems Research (CISR) at MIT. Ziff-Davis and eweek.com named him twenty-fourth of the 100 most influential people in IT. Marianne Broadbent is a Gartner Fellow at Gartner, Inc., associate dean at Melbourne Business School.

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语言 英语 ● 格式 EPUB ● 网页 320 ● ISBN 9781633692022 ● 文件大小 8.0 MB ● 出版者 Harvard Business Review Press ● 发布时间 1998 ● 下载 24 个月 ● 货币 EUR ● ID 4573290 ● 复制保护 Adobe DRM
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