A cliche it may be but we are living in ever more turbulent times.
Business decision-making has become more challenging and
unpredictable than ever: we see unforeseen and often cataclysmic
changes in consumer demand, both at home and in export markets;
customers continue to demand more, more quickly and for less; new
laws and regulations abound; competitors steal loyal customers;
and, increasingly, the advice that once could be found from a
‘Small Business Adviser’ has been replaced by a call centre. Hand
in hand with these challenges, the risks associated with expansion,
or a new strategy, have grown significantly. In the context of a
small business, where a manager has not necessarily had the breadth
of experience of someone in a larger organization or formal
management learning, they can seem extremely daunting. This book
addresses the issues confronting managers/owners of SMEs by
providing practical, jargon-free advice on which a SME can create a
sound platform from which to prosper.
* Uncomplicated and jargon free to appeal to the SME director or
manager who has little time to read
* Can be used as a continuous read or a source of ides for dealing
with the day-to-day problems of running and growing a small
business
* Based on the practical experience of the authors with examples
taken from consulting practice
关于作者
Peter Wilson worked in manufacturing and retail management
then joined the teaching faculty of the London Business School. He
founded The Enterprise Partnership in 1983 to offer management
development and consultancy services to SMEs. He has previously
written books for the small business market.
Sue Bates worked in advertising and was marketing
director for an International cosmetics company before joining
London Business School. She is a management psychologist and
lectures and consults in organizational development for SMEs,
communications, management processes and leadership
development.
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