Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from ‘impact’ to ‘engagement’ and ‘involvement’. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and You Tube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.
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语言 英语 ● 格式 PDF ● 网页 272 ● ISBN 9781408176214 ● 出版者 Bloomsbury Publishing ● 发布时间 2015 ● 下载 6 时 ● 货币 EUR ● ID 3600384 ● 复制保护 Adobe DRM
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