Punita Duhan & Anurag Singh 
Managing Public Relations and Brand Image through Social Media [PDF ebook] 

With the advent of electronic commerce, and the increasing sophistication of the information systems used in business organizations, control and security have become key management issues. Responsibi …

Superyacht Master covers the requirements of the navigation and radar modules for the Officer of the Watch (Yachts) and the Master (Yachts) Certificates required for captains and crew of commercial y …

By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals. It argues that much can be learned by compari …

The creation of economic institutions that can function well under substantial uncertainties — Black Swans — is analogous to the dilemmas confronting our hunter-gatherer forefathers in the face of …

First published in 1984, this book carefully dissects and convincingly demonstrates that conservative economics is incoherent in theory and disastrous in practice. The three main schools of thought s …

Advances in Financial Economics, volume 18, will present research on corporate governance both in the US and globally. Papers will deal with the role played by boards of directors, internal organizat …

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation”s commercial …

Understand the economic, cultural, and enterprise issues facing the Arab countries of the Middle East!Jordan is playing a vital role in the economic and political transformation of the Middle East, b …

Though Cannan, in his early years as an economist, was a critic of classical economics and an ally of interventionists, he moved sharply to the side of classical liberalism in the early 20th century. …

In the nineteenth century Adam Smith and others gradually invented a ”tradition” of free trade. This was a towering achievement and has proved to be influential to this day. This book examines this …