Punita Duhan & Ruchika Singh Malyan 
Green Consumerism: Perspectives, Sustainability, and Behavior [EPUB ebook] 

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This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance ...

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格式 EPUB ● 网页 410 ● ISBN 9781351138024 ● 编辑 Punita Duhan & Ruchika Singh Malyan ● 出版者 Apple Academic Press ● 发布时间 2018 ● 下载 3 时 ● 货币 EUR ● ID 6737096 ● 复制保护 Adobe DRM
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