The future of business technology
This book examines the exciting new technologies that will soon be entering the workplace. The experts from the Kellogg School of Management offer a uniquely business-oriented approach and perspective on the subject. The editors provide not only an overview of the lure and promise of these domains but also a rich account of the business propositions underlying the commercialization of these efforts. There is also a discussion on alternative business models surrounding each technology as well as on the sources of value creation and those who will benefit from it.
表中的内容
Preface.
SECTION I: ENABLING TECHNOLOGIES AND INFRASTRUCTURE.
The Future of Semiconductor Technology (H. Bar-Lev, et al.).
Optical Networking (M. Doheny, et al.).
The Wireless Value Chain and Infrastructure (J. Eselius, et al.).
SECTION II: BUSINESS MODELS AND MARKETS.
Interactive Television (M. Adams, et al.).
Wireless Applications (A. Fratini, et al.).
SECTION III: EMERGING TECHNOLOGIES.
Recent Trends in Nanotechnology (P. Gupta, et al.).
Peer-to-Peer Computng (A. Quintana, et al.).
A Framework for the Biotechnology Industry (K. Arnold, et al.).
Index.
关于作者
RANJAY GULATI is Michael L. Nemmers Distinguished Professor of Electronic Commerce and Technology at the Kellogg School of Management, Northwestern University.
MOHANBIR SAWHNEY is Mc Cormick Tribune Professor of Technology and Chair of the Technology Industry Management Program at Kellogg.
ANTHONY PAONI is Clinical Professor of Technology at Kellogg.
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