Business communication is communication that promotes a product, service, or organization; relays information within a business; or functions as an official statement from a company.
Business communication encompasses such topics as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.
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语言 英语 ● 格式 EPUB ● ISBN 9783730936849 ● 文件大小 0.7 MB ● 出版者 BookRix ● 发布时间 2013 ● 下载 24 个月 ● 货币 EUR ● ID 6742472 ● 复制保护 无