Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.
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格式 PDF ● 网页 286 ● ISBN 9781848559851 ● 编辑 Russell W. Belk ● 出版者 Emerald Publishing Limited ● 发布时间 2006 ● 下载 3 时 ● 货币 EUR ● ID 8080335 ● 复制保护 Adobe DRM
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