Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline’s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
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语言 英语 ● 格式 EPUB ● 网页 624 ● ISBN 9781071927304 ● 出版者 SAGE Publications ● 发布时间 2021 ● 下载 3 时 ● 货币 EUR ● ID 9460816 ● 复制保护 Adobe DRM
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