Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors” goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
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格式 EPUB ● 网页 384 ● ISBN 9781317507369 ● 出版者 Taylor and Francis ● 发布时间 2015 ● 下载 3 时 ● 货币 EUR ● ID 4147275 ● 复制保护 Adobe DRM
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