Satish Jayachandran & Naresh K. Malhotra 
Innovation and Strategy [EPUB ebook] 

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Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to achieving and sustaining a competitive advantage in the marketplace, the principal focus of competitive strategy.Product innovations play a central role in various strategic marketing contexts ...

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语言 英语 ● 格式 EPUB ● ISBN 9781787548305 ● 编辑 Satish Jayachandran & Naresh K. Malhotra ● 出版者 Emerald Publishing Limited ● 发布时间 2018 ● 下载 3 时 ● 货币 EUR ● ID 6406901 ● 复制保护 Adobe DRM
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