Shel Horowitz & Jay Conrad Levinson 
Guerrilla Marketing to Heal the World [EPUB ebook] 
Combining Principles and Profit to Create the World We Want

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Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues—when marketed correctly.

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语言 英语 ● 格式 EPUB ● 网页 386 ● ISBN 9781630476595 ● 出版者 Morgan James Publishing ● 发布时间 2016 ● 下载 3 时 ● 货币 EUR ● ID 4807643 ● 复制保护 Adobe DRM
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