This book discusses in detail the impact of the Internet on the real-estate brokerage industry. It starts by tracing the history of the industry in America, and then goes on to present case studies of successful online brokerage companies and startups, and to evaluate future trends from the perspectives of investors as well as researchers. It explains how the Internet can transform an industry, enabling readers to spot potential investment opportunities.
表中的内容
Chapter 1 Existing Homes to Take Over China’s Housing Market.- Chapter 2 Changes in Pre-Internet Real Estate Brokerage Industry in the US over the Century.- Chapter 3 What Changes Has the Internet Brought to the Real Estate Brokerage Industry?.- Chapter 4 The Impossible Trinity.- Chapter 5 Why does the Internet Impact China More Tremendously?.- Chapter 6 Zillow — Online Media Tycoon in US Real Estate Brokerage Industry.- Chapter 7 Redfin — A Developing Vertical E-commerce Model.- Chapter 8 The Falls and Turns of Real Estate Media.- Chapter 9 How Should China’s Real Estate Brokerages Transform Themselves?.- Chapter 10 Are the Sharing Economy and the Maker Economy Here to Stay?.- Chapter 11 How to Build a Data Ecosystem for Real Estates?.- Chapter 12 Long-term Apartment Rentals for Youth— a New Frontier.
关于作者
Shusong Ba, Chief China Economist of HKEx, the China Banking Association’s Chief Economist and a respected Chinese economist.
Xianling Yang, Director of Lianjia Real Estate Research Institute, has focused on real-estate research for the past 6 years.
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