This second edition of Research Projects for Business and Management Students provides students undertaking extended research with a foundation upon which to build their practice. The author sets out each stage of a research project systematically to allow you to follow along and build an understanding of the processes involved in carrying out in depth pieces of research, as well as the functions of commonly used research methods. Conversation boxes throughout will also help situate your learning by providing examples of commonly asked questions, challenges that may occur while you carry out your research and guidance on how to answer them.
Professor Siah Hwee Ang is Professor of International Business and Strategy, inaugural Chair in Business in Asia and Director of the NZ’s Southeast Asia Centre of Asia-Pacific Excellence at Victoria University of Wellington, New Zealand.
表中的内容
Preface
Chapter 1: Fundamentals of Research
Chapter 2: Misperceptions and Challenges in Research
Chapter 3: In Search of a Research Topic
Chapter 4: Conducting a Literature Review
Chapter 5: Research Design
Chapter 6: Data, Measurements and Sampling
Chapter 7: Data Collection Methods
Chapter 8: Descriptive and Exploratory Analysis
Chapter 9: Qualitative Methods and Analysis
Chapter 10: Quantitative Methods and Analysis
Chapter 11: Writing Up
关于作者
Professor Siah Hwee Ang is Professor of International Business and Strategy, inaugural Chair in Business in Asia and Director of the NZ’s Southeast Asia Centre of Asia-Pacific Excellence at Victoria University of Wellington in New Zealand. He has published in international top-tier journals such as the Strategic Management Journal, Journal of Management, Journal of Management Studies and Journal of World Business. He is also Senior Editor at the Journal of World Business, a leading international business journal, and sits on the editorial boards of various international top tier journals over the years. For the last twenty years, he has been teaching research design and methods to research students.Before joining Victoria University of Wellington, Professor Ang was Professor in Strategy and Associate Dean Postgraduate and International (Asia) at the University of Auckland Business School, a research fellow at Cass Business School, City University in London and the National University of Singapore, where he completed his Ph D in Management. Siah is Visiting Professor to a few Asian universities. He writes frequently in the media.
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