Stephen J. Genco, Ph D, is a founder of the modern neuromarketing revolution. Andrew P. Pohlmann led the development of the world”s first global neuromarketing consultancy. Peter Steidl, MBA, Ph D, has carried out neuromarketing assignments with a number of Fortune Global 100 corporations.
2 电子书 Stephen Genco
Stephen Genco & Andrew Pohlmann: Neuromarketing For Dummies
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers’ brain responses to advertising and media. Neuromark …
EPUB
英语
DRM
€16.99
Stephen Genco & Andrew Pohlmann: Neuromarketing For Dummies
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers’ brain responses to advertising and media. Neuromark …
PDF
英语
DRM
€16.99
