Steven Chen 
The Design Imperative [PDF ebook] 
The Art and Science of Design Management

支持

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book’s unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

€106.99
支付方式

表中的内容


1 Introduction: The Design Imperative.- 2 Harvesting a Culture of Design: A Review of Organizational Design Research.- 3 Product Design Research: A Review.- 4 The Design Studio Approach.- 5 To Develop a Design Language (or Not).- 6 Design Teams Versus the Lone Designer.- 7 The Open Office: Google and the Modern Penitentiary.- 8 Design Thinking Approaches.- 9 The Product Life Cycle and Product Design.- 10 Designing Extraordinary Service Experiences.- 11 Design and Global Culture.- 12 Product Design Analytics.- 14 Conclusion: The Keys to Successful Design.

关于作者

Steven Chen is Associate Professor of Marketing at Mihaylo College of Business and Economics,  California State University, Fullerton, USA. His principal research is centered on design thinking and new product development. His research has been published in scholarly journals such as the
Journal of Product Innovation Management and
the
Journal of Business Research.

购买此电子书可免费获赠一本!
语言 英语 ● 格式 PDF ● 网页 233 ● ISBN 9783319785684 ● 文件大小 4.7 MB ● 出版者 Springer International Publishing ● 市 Cham ● 国家 CH ● 发布时间 2018 ● 下载 24 个月 ● 货币 EUR ● ID 6284784 ● 复制保护 社会DRM

来自同一作者的更多电子书 / 编辑

35,439 此类电子书