Small tourism businesses form the majority of the employment opportunities within the tourism industry. However, many texts seem to overlook this significant sector of the industry and focus instead on the larger multinational companies. This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and links academic theory with real world practice illustrated via international case studies. Written in an engaging style and structured to follow a 12-13 week semester course Tourism Marketing for Small Businesses enables understanding of formulating, implementing and monitoring a marketing strategy. Each chapter will contain summary review questions and a mini case with discussion question. Accompanying the text are lecturer resources in the form of Power Point slides for each chapter, with links to relevant URLs and You Tube clips. A vital text for all tourism and marketing students as well as tourism industry practitioners who have marketing responsibilities.
€48.15
购买此电子书可免费获赠一本！
语言 英语 ● 格式 PDF ● 网页 256 ● ISBN 9781911396369 ● 出版者 Goodfellow Publishers Ltd ● 发布时间 2018 ● 下载 3 时 ● 货币 EUR ● ID 6417272 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
252,708 此类电子书
