Hold productive meetings and events with help from Dummies
It’s a whole new world out there. With so many companies, big and small, electing to move to virtual or hybrid operating models, meetings have arguably become more important than ever as the primary way teams communicate day-to-day. But how do you maximize engagement when a screen sits between you and your coworkers? In Business Meeting & Event Planning For Dummies, expert author Susan Friedmann shares her tips and insider tricks for navigating virtual and hybrid gatherings without missing a beat. Armed with top-notch guidance and insider tips from Dummies, you’ll be able to streamline meetings to maximize efficiency and save money – on or offline.
* Create effective and exciting business events and presentations
* Keep on time and on budget, maintain group engagement, and use social media to your advantage
* Discover best practices, proven tips, and technical advice
If you’re a professional who wants to make the most of business meetings, this is the Dummies guide for you. It’s also a valuable resource for anyone who needs to plan a large-scale event (seminar, convention, etc.).
表中的内容
Introduction 1
Part 1: Been to Any Good Meetings or Events Lately? 5
Chapter 1: Gearing Up for Meetings and Events 7
Chapter 2: Strictly Business: Defining Meetings 17
Chapter 3: The ABCs of Meeting Preparation 25
Chapter 4: Mixing Business with Pleasure: Events 45
Chapter 5: Bringing an Event to Life 57
Part 2: It’s All Show Business 79
Chapter 6: Get Me to the Meeting on Time 81
Chapter 7: Food for Thought 93
Chapter 8: Selecting Great Speakers 109
Chapter 9: It’s the Extras That Count 123
Chapter 10: Lights, Camera, Action! 129
Part 3: No Guts, No Story 145
Chapter 11: Nuts and Bolts: Negotiating, Contracting, and Ensuring Safety 147
Chapter 12: Working with Vendors 161
Chapter 13: Drinking Champagne on a Beer Budget 171
Part 4: Building Bridges with Technology 185
Chapter 14: Making Meeting Technology Work for You 187
Chapter 15: This Phone’s for You: Conference Calling 197
Chapter 16: Holding Meetings Online 207
Chapter 17: Expanding Your Reach with Virtual Events 223
Part 5: Exhibiting at Trade Shows 231
Chapter 18: Planning for Gold: Exhibiting 101 233
Chapter 19: Strutting Your Stuff: Exhibiting 201 251
Chapter 20: Presenting the Floor Show: Exhibiting 301 263
Part 6: The Part of Tens 271
Chapter 21: Ten Creative Ways to Meet 273
Chapter 22: Ten Common Meeting Mistakes to Avoid 277
Chapter 23: Ten Top Negotiating Tactics 281
Chapter 24: Ten Strategies For Exhibiting Overseas 285
Appendix: Checklist Heaven 291
Index 307
关于作者
Susan Friedmann, CSP (Certified Speaking Professional), is a well-respected niche marketer on a mission to wipe out sameness and add vitality and differentiation to entrepreneurial marketing and meetings. Well-executed events, in person and online, is her top tool for captivating a market. She’s an international bestselling author of 18 books, and has trained and coached over 10, 000 people on 4 continents.
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