Investment Behaviour explores the relationship between competingdemographic factors, personal awareness and perceived attitudes to risk inshaping the behaviour of individual investors in the stock market. Arup Kumar Sarkar and Tarak Nath Sahu analyse the suitability of using Behavioural Financetheories in understanding investor behaviour across developed, developing andunder-developed country contexts and in all types of stock markets. Across anin-depth study, the authors examine differing variables impacting on behaviour, give an overview of the empirical and theoretical literature, and also provide ananalysis of the empirical findings of their investigation. The book promotes agreater understanding the psychological foundations of human behaviour infinancial markets to facilitate the formulation of more individual-centeredfinancial policy.