This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive settings. Game theory can be of great value to business managers. The ability to correctly anticipate countermove by rival firms in competitive and cooperative settings enables managers to make more effective marketing, advertising, pricing, and other business decisions to optimally achieve the firm’s objectives. Game theory does not always accurately predict how rivals will act in strategic situations, but does identify a decision maker’s best response to situations involving move and countermove. As Nobel Prize winner Thomas Shelling noted: ‘;We may wish to understand how participants actually do conduct themselves in conflict situations; an understanding of the ‘;correct’ play may give us a bench mark for the study of actual behavior.’ The concise and axiomatic approach to the material presented in this textbook is easily accessible to students with a background in the principles of microeconomics and college mathematics. The selection and organizations of topics makes the textbook appropriate for use in a wide range of curricula by students with different backgrounds.
Thomas J. Webster
Analyzing Strategic Behavior in Business and Economics [EPUB ebook]
A Game Theory Primer
Analyzing Strategic Behavior in Business and Economics [EPUB ebook]
A Game Theory Primer
购买此电子书可免费获赠一本!
语言 英语 ● 格式 EPUB ● ISBN 9780739186053 ● 出版者 Lexington Books ● 发布时间 2014 ● 下载 6 时 ● 货币 EUR ● ID 3209286 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器