This Quick Guide to Change Management for all cases serves as a short guide. It offers those responsible and those affected a quick overview of how corporate change can succeed. To ensure practical transfer, it provides valuable tips based on real-life experiences and illustrated by a series of case studies drawn from the author’s own research and consulting experience. In addition, there is an in-depth look at typical occasions of corporate change, such as business succession, acquisitions and mergers, digitalization and corporate growth or professionalization.
表中的内容
Change management: A brief introduction.- Success factors of change management.- Change in the context of mergers & acquisitions.- Change as a result of digitalization.- Change in the context of corporate growth and professionalization.- Change in the context of corporate succession.
关于作者
Thomas Lauer has held a professorship for corporate management at the Technical University of Aschaffenburg for over 15 years. His areas of expertise include change management, strategic management, innovation management and customer-oriented corporate management. He has many years of consulting experience in the areas of change management and strategy and has also supervised numerous academic theses with large and medium-sized companies on the topic.
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