Paul M.W. Hackett Ph D, Professor of Ethnography, Emerson College, Boston, USA and Visiting Academic, Oxford University, Oxford, UK Jessica B. Schwarzenbach Ph D, Independent Scholar, Massachusetts, USA Uta Maria Jürgens Doctoral Student, ETH Zürich, Switzerland
1 电子书 Uta Maria Jürgens
Paul M.W. Hackett & Jessica Schwarzenbach: Consumer Psychology: A Study Guide to Qualitative Research Methods
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research appro …
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