This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
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关于作者
Paul M.W. Hackett Ph D, Professor of Ethnography, Emerson College, Boston, USA and Visiting Academic, Oxford University, Oxford, UK Jessica B. Schwarzenbach Ph D, Independent Scholar, Massachusetts, USA Uta Maria Jürgens Doctoral Student, ETH Zürich, Switzerland
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语言 英语 ● 格式 PDF ● 网页 166 ● ISBN 9783847408918 ● 文件大小 1.6 MB ● 出版者 Verlag Barbara Budrich ● 市 Leverkusen ● 国家 DE ● 发布时间 2016 ● 版 1 ● 下载 24 个月 ● 货币 EUR ● ID 4855943 ● 复制保护 无
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